arby

Legal

Privacy Policy

Effective 9 October 2026

The short version. arby is a desk assistant that you talk to. It only listens after you say its wake word. It reads your email only if you connect a mailbox, and then only to do what you ask. It can never send, delete or change your email. We don't sell your data, we don't use it for advertising, and nobody uses it to train AI models.

1. Who we are

arby (the device, the arby app and the services behind them, together the "Service") is operated by WISED S.r.l., with registered office at Viale Giuseppe Azari 72, 28922 Verbania (VB), Italy, VAT and tax no. 02732850033 ("we", "us"). We are the data controller for the personal data described in this policy.

Registered with the Business Register at the Camera di Commercio Monte Rosa Laghi Alto Piemonte, registration no. 02732850033; REA VB-310419.

For anything about privacy, write to [email protected]. For general support, write to [email protected]. Our certified email (PEC) address is [email protected].

2. What arby does

arby is a personal AI assistant. You speak to it, and it answers out loud. It can look things up and, when you ask, carry out tasks for you on websites in an isolated browser, for example finding a flight or booking a table. Before anything consequential, like submitting a booking or a payment, it asks for your approval. You can cancel any task at any time.

You can also connect accounts so that arby can help with them:

3. The data we process

Voice and conversations

Tasks on websites

Password managers

Account and device data

This website

4. Email: Google and Microsoft account data

This section describes how arby handles data from a Gmail or Google Workspace account, or an Outlook.com or Microsoft 365 account, that you choose to connect.

What we access

How we use it

Only to provide the features you use, at the moment you use them:

arby reads your email only during a conversation in which you asked for one of these things. It does not scan your mailbox in the background, and it does not build a profile of you from your email.

Who it is shared with

What we store, and for how long

Human access

No person at our company reads your email, except: with your explicit permission for specific messages (for example, when you ask support to look into a problem); when necessary for security purposes, such as investigating abuse; to comply with applicable law; or in aggregated, anonymised form for internal operations.

Disconnecting and deletion

Google API Services: Limited Use. arby's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

5. Service providers

Our backend, website sandboxes and secret store run on infrastructure in Europe.

We use these providers to run the Service. Each processes personal data only on our instructions and under a data processing agreement.

ProviderPurposeLocation
OpenAI, L.L.C.Speech recognition, voice, and the AI model that understands requests and decides what to doUnited States
Cloudflare, Inc.Website delivery and protection, email forwardingGlobal network

arby also talks to the services you ask it to use, such as websites you send it to, Kiwi.com for flight searches, and your email and password-manager providers. Those services handle data under their own privacy policies.

We may disclose data if required by law, or to a successor if our business is transferred. In that case, this policy continues to apply to your data.

6. Legal bases (GDPR)

7. International transfers

Some providers process data outside the European Economic Area, notably in the United States. Where this happens, we rely on an adequacy decision (such as the EU-U.S. Data Privacy Framework, for certified providers) or on the European Commission's Standard Contractual Clauses.

8. Retention at a glance

DataKept for
Audio before the wake wordNever leaves your device
Session logs (transcripts, tool activity)30 days
Email contentNot stored; in memory only while a request is processed
Email and password-manager access tokensUntil you disconnect or delete your account
Access and security logs (no content, no secrets)90 days
Website sandboxesDeleted when the task ends
Saved website sign-insUntil you remove them
Account dataUntil you delete your account

9. Your rights

You have the right to access your data, to correct it, to have it deleted, to restrict or object to its processing, and to receive it in a portable format. You can also withdraw any consent you gave. To exercise these rights, write to [email protected]. We will answer within one month.

You can also lodge a complaint with your data protection authority. In Italy, that is the Garante per la protezione dei dati personali.

10. Security

We protect data with encryption in transit and at rest, a separate secret store for access tokens, and website sandboxes that are locked down, isolated from our systems and deleted after each task. We give each component only the access it needs. No system is perfectly secure. If a breach affects your data, we will notify you and the authorities as the law requires.

11. Children

The Service is not intended for anyone under 16, and we do not knowingly collect their data. If you believe a child has given us data, write to us and we will delete it.

12. Changes

If we change this policy, we will post the new version here with a new effective date. If the changes are significant, we will notify you in the app or by email before they take effect. We will not use data already collected in a materially different way without your consent.